Reclaiming the Vision of our Future: Living in a Culture of Connection and Creation

DSCN0555 There is a disease that is infiltrating our society. It’s permeating our imaginations and infiltrating our ideas via movies, news stories, even video games~ it’s the vision of our future. You know what the vision looks like: People have destroyed the planet, we are completely dependent on technology, and we are longing for the natural world (which we destroyed, btw). Ok~ that’s fine~ who doesn’t love a little science fiction? But where are the stories that counter this possibility? Where are the images, movies, books, and video games made about what a thriving future looks like once we have figured out how to live in a world where we reclaimed our relationship with the natural world, reclaimed our relationship to energy, and reclaimed our relationship to consumerism?

Some might say that we are living on earth during one of the most incredible moments in history, that we are living in a time with the consciousness that we can create (manifest if you use that lexicon), our realities, and that we are inherently responsible for our own happiness. So mix that with the never-ending stories about dooms day, and Houston, we have a problem.

I don’t know about you, but when the BP spill happened, I hit a breaking point. Reason being I would be inside, reading news on my computer, and I would feel that “the environment” is a thing that is separate from myself, that it is broken, sick, and downright screwed up. In a moment of frustration, I closed my lap top and went outside. I smelled the ocean, and my mood changed because of the effect of the negative ions, I watched as the gulls surfed the wind, my hair was tussled by the breeze, my skin was warmed by the sun, and in that moment, I knew that I was a part of the environment. I experienced it as beautiful, as satiating, as nourishing. And I got to thinking, what a strange dynamic we’ve created: every time I read the news I feel guilt, shame, or obligation to take care of the environment, and that’s not the kind of relationship I like to have with my friends or family, so why would I want to engage in that kind of relationship with the environment? As Jacque Cousteau says, “We protect the things we love,” and I don’t know about you, But I’d much rather act from that place than any other.

And yet, we are teaching our children, and convincing ourselves, that people are bad for the planet. When I ask why, I believe it’s because we are letting ourselves off the hook. Here’s why: if we believe that the world is screwed and going to hell in a hand bucket, it doesn’t matter what we do. But if we believe that a sustainable future is possible, than we have to hold ourselves accountable and actually change the way we are living our lives.

While we think about the changes we might want to make, the economy is changing without our approval, and as we seek answers and solutions for how to thrive on a planet under attack, we are also trying to find happiness in a changing economy. Where is the training manual that these things are not separate, but equal, and interconnected?

Buckminster Fuller said, “We are called to be architects of the future, not its victims.”

Scientists, architects, and health practitioners are continuing to demonstrate that the natural world provides all the tools we need to thrive, the only problem is, we don’t know how to use all of them. But what if I told you that there is an army of people out there who are figuring out how to use those tools? That dolphins and whales can heal people, that mushrooms can address pollution, that fish can inform us on how to build fuel efficient cars, that trees can solve the flooding issues in LA? What if all of the tools and cures for how to live healthy and happy lives are right here, right now, and we just haven’t learned how to use them (yet)?

In this moment of global reckoning, each and every one of us has the opportunity to dig deep and ask ourselves, what part do we play? As parents, are we guaranteeing our children’s health and protecting them from environmental toxins? As homeowners and renters, are we choosing how and where we consume our energy? As designers, are we creating sustainable products? As consumers, are we choosing to support sustainable technologies? As friends, are we cooking organic for our communities? As the most influential species on the planet, are we insuring that that our planet is habitable to all creatures, great and small?

I don’t know about you, but people are inspiring me left and right; from Alec Loorz who is mobilizing the youth climate movement, to urban artist JR who is transforming decrepit cityscapes into reflective statements in Shanghai, to John Warner who invented the concept of green chemistry, to Ashel Seasunz Eldridge, who rewrote the Sex and the City theme song (which I loved by the way) into an anti plastics anthem (see below); people around the globe are taking action. So what’s my part you’re thinking to yourself? (I know you are.) For me, as a media maker, the big question is, “How are my stories impacting people?” And my answer, is to bring you People and the Planet~ a series of stories gathered from around the world about people who are using the tools found in the natural world to achieve health and wellness.

Now don’t get me wrong, because we need the stories about where things are going wrong, and the journalists and bloggers who dare to live in the trenches of those stories should be treated like champions. But lets never forget that is only part of the larger story of our time; we also need the stories of our successes to go side by side with the stories about our failures. Visionaries can imagine a sustainable future, but most people need to see in order to believe. If People and the Planet succeeds, the online videos series will surface individuals and organizations who are paving the path to a sustainable future and are flying under the radar. The hope is that the videos will raise awareness, create opportunities to financially support the featured individuals and organizations so they can continue to proliferate, as well as encourage people to get out into the great outdoors. I’m assembling an army of angels to back the initiative and identify stories that need to be told. The invitation to join is yours.

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Scientists arrested, tiny competitions, and the language of love

Greetings good people~
In this update you will find: News about inspiring climate initiatives, enviro news worth noting, and why I DIDN’T write, “This could be your last chance to save the whales” in the subject heading.

At the time of writing this, I have 28 hours to go before People and the Planet takes her first steps into the world. I figured what better time to give homage to a few other inspiring initiatives that are answering the call and addressing the climate crisis in refreshing ways…

10/10/10 is nearly here

I would be remiss if I didn’t point you to 350.org’s global work party: A day to celebrate climate solutions… Or you can participate in One Day on Earth~ they are claiming it will be the largest global media event in history~ a global film project that will become a video time capsule.

Small is sexy!

Or so claims TreeHugger’s founder, Graham Hill. To prove his theory, Graham is launching LifeEdited, a tiny competition…I mean, a competition to design tiny, sexy, living spaces to reduce our collective carbon footprint.

Scientists and students were arrested outside the White House

Ok, so it wasn’t the most creative action on the planet, but worthy of mention: Activists rallied in front of the White House last week calling for the Obama administration to take more aggressive action against mountain top removal. If you want your “I was at the climate action” fix, here’s some video of the day.

Tree Hugging Soldiers

Pakistani soldier, Muhammed Yousuf Jamil, brought a whole new meaning to the term tree hugger when he broke the Guinness World Record by planting over 20K trees in under 19 hours.

Youth Claim Role in Environmental News Production

I’m looking forward to seeing what Project Survival Media produces, a youth led initiative dedicated to telling under told stories about climate issues from around the world.

Losing Your Marbles?

While people are organizing online, and taking action offline, Wallace J. Nichol’s is provoking people to lose their marbles…Blue Marbles that is… It’s a play it forward game where you give a blue marble to someone who is showing initiative and taking care of the planet (I think this is so fun and nifty I’m sending one to all of our backers).

People and the Planet

So while trying to come up with that edgy subject title that would make you look, I considered using “This is your last chance to save the Whales” to remind people that there is just 28 hours before 8:16pm on October 5th to donate and get your face in our first People and the Planet video (it’s about people healing in the presence of whales).

I didn’t use the “Save the whales” lingo because…that’s the antithesis of what this initiative is about. It isn’t about using the language of saving, securing, or conserving, it’s about using the language of love (you read that right). As Jacques Cousteau says, “We protect the things we love.” Hence, we are using the language of love to carve our path of language, story, and the online strategy for People and the Planet. I hope you join us, and reap the benefits (that’s right~ and this is when the bribery begins) and get some gifts when you donate:

MMCTA_Poster.full

Including: a signed copy of the poster above by world renowned whale photographer, Bryant Austin; post cards from our shoot in the Dominican Republic; dinner with Bryant, your name in our book,  and your photo in our video (check out a little example below). (If you want to see how it will look in the actual video~ here is a mock up).

Screen shot 2010-09-24 at 10.00.56 PM

If you support the project, you’ll also get to see the inside scoop on the next story we are producing, along with news about a foundation we are working with, and other little goodies.

Thoughts? Questions? Answers? I love hearing from you.

All the best,
Leah

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Rerouting to the Dominican Republic, and wondering if we crowd funding is the way to go…

So I need to confess something to you, when I first came up with the People and the Planet project…I was imagining a series of simple short stories. Simple being the key word. Minimal Budget. Butta-Bing-Butta-Bang. I’d been relentlessly harassing Rebecca Goff to let me tell her story for months, and by the time we finished an Olympic worthy game of phone tag that confirmed I could join her next trip, I had three weeks to raise the money. So I put the project on Kickstarter, thinking that there would be plenty of people who would want to support these kinds of stories.

And then the project just…kind of exploded. People got excited about it, and the next thing I knew I had Bryant Austin on board (incredibly talented photographer) and then micro docs came on board, and then we got our first sponsor, and then I was approached by a foundation who helps launch large scale projects, and then…well…here we are. I am now designing a 3 year, decent budget, multi-media initiative. Just. Like. That.

I’m still dreaming that people from around the world will add their names, faces, and dollars to this project so that at the end of the day, we can say that WE were the ones behind shifting our cultural narrative to that people can be good for the planet…just let us show you how…

Below is an example of what it might look like when we feature all of the people who donate and help produce these films. Remember, this is just a proof of concept…a little something to show you how the brain is working. I would love to hear your feedback.

Now I’m rushing to research grants to fund our February launch and looking for businesses I can sell advertising space in our videos. But the truth is….my heart remains in the foundation of what this project was born from…that I think our modern mythology is broken and that it’s time for all of us to reclaim the way the media talks about our relationship to the planet. It feels like there is an endless supply of stories about how people are destroying the planet. There are not enough stories about how people are healing the planet. And I believe in my heart of heart that there are a LOT of people who want to hear THESE stories, who want to be apart of building a bridge of information about how people are healing from and with the planet.

Here’s a little update on what’s shaking:

What’s that you say?? You want to join our band and play along, well you have 7 days left to donate (and get your photo in our video).

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On Dreaming Big and other random thoughts about not meeting my 10K goal

This is a moment for reflection.  As I write this, the kickstarter campaign I launched has 1 hour to go, and I have not achieved the goal of 10K. That means that the 1,800 raised so far will disappear into the ethers. It was like playing the stock market.

The experience provides an opportunity to explore how to better serve this project, the funders, and myself, as I launch it. Truth be told, normally I would keep all of these thoughts to myself and my inner circle of friends and family. But I went public with my campaign to fundraise, and so I feel like I owe it to the people who have supported this first step to understand the impact.

The goal started out as ridiculous~ I reached Rebecca, the person I have been dreaming of doing a feature piece on for over a year and a half now, but didn’t establish the solidity needed to raise funds for the piece until 3 weeks before she said we could come shoot. The whales are there (and they move).

Even though it seemed like a crazy task, put together a talented crew & raise 10K without established contacts, I believe anything is possible if you put your mind to it. (I’m such a believer, that I even put that title on my card.) For better or worse I have a history of making big things happens in small amounts of time (extra stress always included). And these past experiences makes me explore the concept of sustainability~ and puts me in a place of questioning if our desire to rush things, life, projects, development, isn’t at the core of the sustainability issue our planet is facing. So with that, I have to question if it is wise to rush.

But then I think about rivers, and the rush they use to garnish momentum, and look what they do, they shape our land, and nourish our bodies.  And I consider the whales, who are will be featured in a new way in this first video. I think about how the majority of the stories we have in the world are about how people have been killing whales, and how this story will be able to infuse a new story into the public consciousness, that whales have the ability to heal people. I wonder what impact that might have on protecting these species, and start to wonder if my line about not rushing things is just the easy way out the back door of hard focused work.

When I said yes to jumping off the platform of reason and by trying to raise 10K in 2 weeks, it’s because I saw a certain kind of momentum I’ve learned to trust. I believe in following the yes’s. When one of the world’s most successful whale photographers jumped on board for no cost; I saw a yes, and when the talented crew of videographers and editors of the microdocs team came on board, I saw a yes, and when the tourism board of Tonga came on board and said they would help offset travel costs, I saw a yes. So….I followed suit, and said yes.

It’s a funny thing when you dream big. You start to see how it can threaten people. I started to hearing from people I trusted that it was an impossible goal. It made me realize that when you aim hi, it creates a reflection for others to see where they aim lo.

Meanwhile, backers started arriving. People I knew, and people I didn’t know. I ended up in conversation with potential funders who are interested in the long term project, and I ended up coming into conversation with a lot of people who believe in the vision, that we need more stories designed to reconnect us to the planet, to inspire a sense of hope, and offer clear direction. While we need people to point out what is wrong, we also need more people to show us how to do it right, our world is ripe and ready for these stories.

So there is still 7 days to go before we will have the potential to fly to the Tonga to catch the whales and Rebecca working with them this season.  I look at this as a game~ doing this kind of work ~ fundraising for something I believe in. I think of it as building a Kingdom of Allies; you never know where the next step will take you, who will lead you to the next story in the series, or who will provide a great idea or insight, or who will give the right kind of advise and emotional support, and will bring the funds that are required. I’ve learned that the most important rule is that you need to trust. It puts my in a constant state of being open, and being generous. (After all, you can’t ask people to give unless you are willing to give yourself).

So I’m starting a new kickstarter campaign. The goal is lower, which insures that people who want to be involved can be, and the length of time is longer. While I am off speaking with funders, I still love the idea of building a groundswell of backers out there who want to influence the kind of media they consume on the Internet and be part of the team in charge of sharing it on the Internet. I can’t help it, I will always love the power of grass roots organizing at the end of the day. Until the next post….

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Calling in An Army of Angels

_X7O1022Greetings friends and allies~

Have you had it with news today? Ever felt inclined to throw the devise that delivers news about the environment out the window? Me too. That’s why I have a dream to infuse the main stream media with stories that remind us why we love and are connected to the natural world.

Let’s take the bull by the horns and implement an online media strategy that infuses the world with stories about people healing through contact with the natural world and wild animals. (That’s right, lets counterbalance all of the stories out there that tell us how bad people are for the planet, with some stories that remind us that we are connected to the planet).

Introducing…(drum roll)

PEOPLE AND THE PLANET:

A series of short videos that features healers using elements in the natural world to heal people. The stories are….fascinating, intriguing, and inspiring.

We are bringing together an extraordinary team, and are thrilled to have Bryant Austin on board to take the still images for the book that will eventually be produced (he is the only person who takes life sized photos of whales and then takes those images to whaling nations). The opportunity to film aqua cranial sacral healer Rebecca Goff working with the humpback whales in the Kingdom of Tonga just came up quite suddenly, and we are hot on the hunt for backers to help us cover the 10K expenses to get us there on Sept 7th (the whales will be leaving as will she soon after).

We’re thrilled to be bringing in the Blue Marbles Project, a global initiative that asks participants to pass along a blue marble to someone they see expressing care for the oceans. So for every person who joins our team by contributing, and brings one more person to join, to thank you for your stewardship, we are going to send you a blue marble. (just email me and tell me who you brought you onto the team)

We know that the video has excellent potential to go viral online, and that our sponsors will get great exposure via the video and our articles in Huffington Post, Planet Green, and other major outlets. We hope you join us, and join our team by becoming a backer, sharing with your friends, or passing along to businesses or funders who might take particular interest.

GO TEAM!

All the best,
Leah

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Sex, Pandas, Kittens, and Swimming with Whales: Reclaiming the way we talk about the environment

_X7O1022I have a dream of creating stories that reconnect people to the planet, and reclaim the way we tell stories about the environment. What? You say. Reclaim? Yes. Reclaim. Let me tell you why.

For the past 5 years I have been actively trying to crack the code. You know the one, it’s the special sauce in a good story that engages people to protect the planet. I have studied that stats about what people like to consume online, and learned what we like looking at pictures of kittens, pandas sex, and yes…whales.

After nearly two years of consuming and producing environmental video and blog content for Current’s Green Channel, I nearly crawled away in a deep depression about the state of the world. I suffered from too-much-eco-news-itis. So I sublet my house, and retreated to a cabin perched on a cliff on the Lost Coast to complete my novel (and escape the world as we know it). I unplugged from the Internet (as best I could), and plugged into the planet. I spent the last three months walking in the woods, walking by the ocean, and consuming information from a different source: the natural world. I’ve never been happier.

What happened is that I started to see a huge disconnect between my experience in the environment, and the news I consume about the environment. And then I started thinking about the key reasons about why I went into producing media: to motivate, mobilize and inspire people to be stewards for our planet.

Houston. We have a problem. Because I don’t know about you, but everything I read about the environment these days sucks. I am overwhelmed by the amount of bad news. So much so, (incoming: true confession), I don’t want to look. I don’t want to take in more news about the BP spill, endangered turtles being burned, or mountain top removal. (Please don’t misunderstand, because I deeply respect the journalists that dedicate their time to telling these stories. Because these are the stories that should be mobilizing people into action. Right??) After reading the news, I’m beginning to feel like it’s game over, the planet is screwed, and it’s just a matter of time until the bottom drops out. And then I started to think~ HOUSTON. WE HAVE A REALLY BIG PROBLEM. Because when people start thinking it’s over, it’s over grover.

And then I am reminded about that story of the kids whose school bus was hijacked and buried in a coal mine. Some of the kids, against all odds, fought to get out. Some of them saw that it was hopeless and quit. Many years later they did psychological analysis on all the kids, and guess what? The kids who fought against all odds were the ones who ended up living fairly normal lives. The ones who didn’t, you guessed it: permanently traumatized. Why~ because they took action on what they hoped could happen, rather than give up because of what they feared might happen. The very action of taking action, is what saved their sanity in the end.

So. The moral of this blog post: after all of these thoughts going around in my head I starting really thinking about what kind of stories motivates people to take action and mobilize? And how can I, as a producer of media make a meaningful contribution?

And hence, People and the Planet was born. A series of stories that take place all over the world about people who are healing in the presence and assistance of wild animals and the natural world. I know. It sounds crazy. But stay with me.

Here’s a little video that explains the vision:

Our first story takes place in the kingdom of Tonga and is about a woman who practices aqua cranial sacral healing in the presence of humpback whales. I know. It sounds…crazy..I mean…fascinating. She checks out. I want to tell you how she heals people, and the role of these wild animals and the ocean in her healing process. I am excited to make this the first story we tell in this series: Why? Because I have done a lot of research on whales: and the majority of information about people slaughtering whales. But if this animal is out there making contact with people and helping heal us…we need more of those stories. And the next time you read horrific news, or some plea to protect the ocean, rather than think, “just more bad news, can someone turn on South Park?” Maybe an image from our short documentary will surface, or a line from the story we be remembered, and you will be reminded why you care for this plant and want to protect it.

Alright~ I’m going to sign off for now. If you believe that we need more of these stories in the world, we need you. Seriously, we can’t do this without you and we hope you’ll join our team. Either way: I want to hear your thoughts and ideas: What motivates you? What mobilizes you?

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Grab the media by the reins: and stand behind the stories you want to see

Ok folks~ I just launched People and the Planet on Kickstarter. I also mailed this little email to everyone I could think of:

Hello Good People!
Did you hear the news? It’s national “Lets makes good things happen together Day.”

I wanted to put an exciting project on your radar~ it’s called People and the Planet~ and chronicles 12 stories from around the world about people using the natural world and their relationships with wild animals to heal. Our first story is about a woman who heals people in the open ocean in the presence of whales.

I don’t know about you, but there are times when I get overwhelmed by the amount of news that delivers the message that people are bad for the planet. Our modern mythology focuses on how people have exploited, pillaged, and polluted our planet. And lets face it, we need those stories. They motivate people. But are those the stories that mobilize people?

We are missing the stories about how the planet is healing, satiating, and nourishing people. We need more in-depth stories that feature positive relationships with the natural world so we can counter balance and nourish people and remind them why they love and want to protect our planet.

Is this beginning to sound like a pitch to you? (YOU WIN!) That’s because it is. We just launched our fundraising campaign for the first story (about a woman who heals in the open ocean in the presence of whales) on Kickstarter. For people who donate, we’re offering copies of the book, signed posters, dinner with whale photographer Bryant Austin, an opportunity for your face to be in our video. The opportunities are endless.

So we hope that you join us, share this with everyone you know (and don’t forget your mother), and tell us more about what kind of stories you believe we need to mobilize people to protect the planet. GO NOW. Producers, writers, and photographers are waiting for your call at 1 800 (just kidding). But seriously, we’re anxiously awaiting your comments, thoughts, and of course, nickels, dimes, and quarters.

All the best,
Leah

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Listening to Owl

DSCN0715So I’m nearing the end of this stage of the writing retreat. I’ve been nearly secluded from the outside world (although I haven’t managed to escape the talons of the Internet). I have considered the option of blogging while here, sharing bits and pieces of the journey. But one of the pieces I have been grappling with is that I am still recovering from post-over-producing-syndrome that I experienced while at Current. It is a syndrome that comes producing 5-7 blog posts and video a day. That’s a lot of blabbering.

These days, I’m into focusing on weeding out the blabber in my head and speaking when I have something worth sharing. I suppose I could be sharing photos each day (after all, a picture’s worth a 1,000 words), and I may still do that. But for now~ here’s what I’ll share.

I’ve spent a lot of time listening while here. Walking in the woods, by the ocean, DSCN0741letting the clutter of life wash away and listen to this story that wants to be told. It has been…a luxurious experience that has brought up a range of emotions from guilt to deep pleasure. But I digress.

One of the magical things that has happened is that I have created a new relationship with birds. I know. That sounds funny. And yet, it’s true. Ever since I started coming up here I started finding feathers. Almost every day. Amazing feathers, from Stellar Blue Jay’s, to Raven, to a Turkey Vulture’s feather falling from the sky right in front of me. Of course I looked for the symbolism, what does it mean??? Inquiring minds want to know. All the books tell you to sit with the feather, blow on the feather, and listen. At the end of the day, I still just want a concrete answer…(I’m a Capricorn after all). I just searched the Internet and I didn’t find what I wanted, so I’ll provide my loose interpretation and conglomeration of what I found. We used to write with feathers~ so that feels rather auspicious, to be writing and finding feathers, and they are a symbol of connecting that which is above (the ethers) to that which is here. So connecting spirit to the land. Like I said, a loose interpretation.

DSCN0776The reason I mention all of this now, is because this past week has been crash and burn in respect to productivity on the novel. I was reaching my first deadline and came to that place where I was scheduled to share it with my first round of readers, but atlas. I’m not ready. The story isn’t ready. And so I went to battle with myself~ do I rush it? Now~ that is an issue I could devote an entire blog post to, and probably should have in all honesty. I came to the realization that teaching myself to slow down, and respect the needs and natural pace of a story, is like teaching a river to be the sea. But I digress again.

The point is, and I probably shouldn’t be admitting this on my blog, but I got very little writing accomplished this past week. (Partly because I have started the fundraising and preparing for the People and the Planet Project) but still.

The reason I mention all of this is because: As I was walking this morning, I was realizing, I hadn’t found a feather in a week. And I started to get a little…how do you say…aware? Wary that I was losing the connection with the natural world form which this story is coming from??

So I was sitting with that. And walking, and about 20 minutes later I felt a rush of air over my head, and before I could even wonder what the hell it was, I saw the body of a bird of prey fly just inches over me.

DSCN0827And guess who landed and hung out with me. This fella. It was one of the most extraordinary encounters with a bird in the wild I have ever had in my life. It hopped from the trees, to a branch on the ground, to back up in the tree. We spent the next 45 or so minutes together. Just hanging out, looking at each and the source of the sounds in the forest.  It was…kind of incredible to sit and stare up close into the eyes of an owl in the wild~ so I felt inclined to share. It seemed we were equally fascinated by each other. And it instilled a few moments of kinship, as if we were both keeping other company in our solitary time. The message~ if I needed a sign, (a feather perhaps), the owl came delivered. I’ll leave it at that.

I’m fully charged to put in a full day of writing.

DSCN0821

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Magic, Time, and New Ideas

DSCN0702I gave those ingredients as presents for Christmas a few years back.

Now that I think back on it, it might have been one of those gifts I wanted to give to myself.

For the past few months I have been living on a homestead in Northern California cooking with those very ingredients. I have had the gift to live without constant access to cell phone, Internet, or television. I have had the opportunity to listen~ deeply, to the natural world, and to the natural rhythm of noise that bangs around in my head.

I have also had the time and space to read, research, and write a novel I have been wanting to write for years. I have had to look at my fear of failure in the eye, shake hands with it, dance with it, and write about it on Facebook and Twitter.

I have mastered the art of snacking.

And I have read the news, stared at the ocean, weeded in the garden, and contemplated the world we live in.

I have been able to watch, listen, observe, and laugh with Jane, steward(ess) of the land I am living on.

I have contemplated the essence of time from every angle.

I have watched as the feather of a Turkey Vulture fell at my feet.

And I have sat in awe and wonder at the BP spill, and how we have and haven’t galvanized and organized, and wondered what we will say ten years from now, and who we will blame.

I have thought many thoughts, and thought about how I shouldn’t be thinking so much, and wondered the inevitable question in today’s new media world~ If a thought is had, and not shared on Twitter, is is relevant?

While at times my parents have thought me mad, and I am sure have wondered if I am in some state of shock or arrested development, I have found myself deeply satiated by  living a life whose rhythms are motivated by the weather, where everyone waves to each other as they pass, and where there is time and space to think through and idea, around an idea, and out of an idea.

I have found that I am obsessed with the broken mythology of our time, that humans are destructive beings destroying the earth. What a story! It is the one I have been taught nearly my entire life~ and I wonder how on earth we are going to reorient toward a sustainable future if there is the paths of possibility and hope, and vision, and action in our modern day mythology are hard to find and follow.

So…you guessed it. As the readers of the first draft of my novel read and shred away, I hope to be out in the world producing the first few segments for a new initiative called People and the Planet.

People and the Planet tells the stories about the emergence of connection, communication, and healing occurring between people, the planet and wild animals. My first story is soooo incredible I can’t wait to share it~ and am in the process of seeking sponsorship for the travel to the Kingdom of Tonga so I can bring this awe inspiring story about a healing modality in the open ocean performed in the company of whales to the surface.

“Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless, because they cannot think new thoughts.”
—Salman Rushdie

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Peggy Liu: Making Every Day Eco Heroes Out of All of Us. Sustainable Shanghai Day 8 part 2

IMG_1808Speaking of onward, everyone describes Peggy Liu in the same way, she is a mover and a shaker. Case in point, our conversation begins with her speaking about JUCCCE’s new collaboration with the famous Chinese singer Chen Lin. (The Joint US-China Collaboration on Clean Energy (JUCCCE) is the non-profit organization Peggy co-founded in 2007 to change the way China creates and uses energy).

JUCCCE is training Cheng Lin to be a green champion, arming her with knowledge, about energy issues, bringing her to Al Gore’s first China-based Climate Project training this June, remixing Lin’s environmental anthem “Only One Earth,” and showcasing her at their recent JUCCCE China Energy Forum. JUCCCE has built similar relationships with top actress Li Bingbing and China’s first top supermodel Du Juan.

JUCCCE is focused on changing China’s consumption patterns. Liu quotes the Vice Minister of the Ministry of Housing and Urban-Rural Development who has recently given a 3 hour lecture at their energy smart cities training for Mayors of China, “China today is setting the habits of an entirely new culture. Our new habits must save energy.” Having wiped the slate clean in the 70’s, China has started to rebuild itself over the last 30 years and will continue to build at a frenzied rate over the next 20 years.

On marketing Green to consumers

IMG_1761Peggy observes that 2010 is China’s year for a green consumer tipping point. Case in point- this is the first year that China has seen a slate of green covers on fashion magazines. JUCCCE is working celebrities and consumer companies to catalyze action among young students and consumer press. Peggy herself is featured this year as a green champion in Elle, Psychologies, Good Housekeeping, Officiel, and other Chinese consumer magazines.

On JUCCCE’s impact, Peggy notes that “In the last 3 years, we’ve worked with Philips Lighting, Loreal, GE, and Citibank to give away 130,000 energy efficient lightbulbs to students and communities across 7 cities in China.”

Given that most of China is still in “developing country” status, Peggy explains that JUCCCE focuses less on the climate change issue and more on being “healthy, wealthy, and green”. As JUCCCE frames it, the problem: 40% of deaths world-wide are by pollution (according to a Cornell report in 2007). The opportunity: the new energy revolution is an enormous wealth creating opportunity, bigger than the Internet. Their strategy is clear and focused: “Everyday, everyone can be a green hero” by getting your circle of friends involved.

On recognition of impact

Peggy explains, “Being able to articulate clear incentives and develop the right kinds of asks of different groups is what has drawn people to work on JUCCCE programs.” In 3 years, Peggy has not only amassed a vast network influential people to help make a cleaner, greener China, but she has created an organization that brings them together in diverse ways to make real, measurable impact. Peggy says her” magic sauce” is to combine other people’s power, and applying them in effective ways.

In the last 3 years, JUCCCE has:

  • Trained over 150  mayors representing 350 million people and 56 state owned enterprise executives across different sectors on how to build energy smart cities.
  • Accelerated the development of smart grid in China, leading the State Grid to announce in May 2009 a road map for implementation across China by 2020.
  • Catalyzed the launch of Yangzhou’s Smart Grid Valley in April 2010, the first smart grid business hub in China.
  • Investigated alternative heating solutions for 100 rural schools chopping down over 500 tons of live wood per school, per season.

Nobel Laureate Rajendra Pachauri, in awarding Liu the Hillary Institute Laureate of 2010 (named for the climber Edmund Hillary), said that climate change was an enormous world challenge, and that “what we need is perhaps 100 Peggy Lius all over the world, and I think if that were to happen, then clearly we would be on the path that human society will find sustainable. Not only for this generation, but for generations to come in the future. But for now I’m not looking for those 100 or 500 Peggy Lius, I’m very happy that I have this opportunity to felicitate the one that I think is the only Hillary Laureate of the year (for climate change leadership).”

The group is especially strong at convening worldwide resources in a way that solutions can deployed easily and quickly in China. “Our biggest success over the last 3 years is actually in building a core team that can be flexible and cross many sector boundaries and bridge language gaps to find the intersection of common interests,” Peggy says. “Making energy solutions simple to understand is not easy, nor is localizing them in way that makes sense to use in China.”

On misconceptions of China

Peggy discussed her concerns about the misconceptions by the West about China’s attitudes towards the affect of its growth on the world climate. “As an American-born Chinese, what really pains me is the size of the gap between what people think of China, and what is actually happening in China.

“There is a fear of outsourcing, but most people in China aren’t allowed visas out of the country. There is a fear of competition, but most Chinese companies are focused on competing within the China market. There is a fear of unfettered pollution coming from China, but it’s the Chinese people themselves who are most concerned about their health.  What most people don’t understand is that the Chinese government leaders have very clearly accepted the climate change challenge and are rising up to it with new policies and energy efficiency programs as fast as they can given the state of their capabilities today.

“I’m hoping that as more Chinese travel outside of the China, they can be cultural ambassadors to the West. This generation is completely different: every Chinese child starts to learn English in the 3rd grade and must pass English to enter college. This generation is being raised on Starbucks and MTV. As Chinese begin to have less apprehension about mingling with westerners, hopefully people can begin to understand China more and fear it less.”

The pace at which people have to accept change.

“I think if people understood the commitment China has towards balancing economic growth and environment, and how fast it was pushing towards improvements, they would give China more of a break. China is moving forward as fast as it physically can to go green.

“Like the Internet boom in Silicon Valley, 1 yr here is a dog year. Except that in Silicon Valley, there was a boom of new money, new people, new business models, new technologies. In China you have all that, plus the ground beneath you, the buildings around you, and the grid surrounding you is also changing. And at a much, much larger scale. The Shanghai Urban Planning department estimated that their population would be at 20 million by 2020 but instead it’s already reached that number ten years earlier.

On top of this, the culture is redefining itself. Parents that grew up in the Cultural Revolution being sent to rural areas to plant rice, now have children who have purple hair.  According to Isaac Mao, the first blogger in China, there are now 70 million weekly blogs and 30 million active bloggers in China.

Opportunity to join exploration and innovation

“I think the view of the cleantech race as Sputnik is really misguided. People are focused on mainly wind and solar. But the energy world is a much broader than that, and is much more symbiotic. To change the trajectory of energy use we are on is going to take a much more coordinated effort. We need to move from a ‘who is bigger and faster’ to a ‘you scratch my back, I’ll scratch yours’ view.”

Right now China is thirsty for foreign technology and operational best practices, but as it develops homegrown technologies and management capabilities that won’t always be the case. Given the size of China’s markets, it makes sense that other nations are investing heavily in building relationships here. US companies seem much more reluctant than Europeans though in embracing China’s growth as their opportunity. The US needs to throw itself more actively into partnership with China, and really get to appreciate how China works instead of fit China into an American mold, or it will find itself losing a huge market opportunity to other countries.

In the next 10 years, you’ll see China changing from the factory of the world to the cleantech laboratory of the world. Partnerships with China will produce low cost solutions for clean and efficient energy, that are deployable at scale anywhere in the world.”

Our meeting ended with Peggy walking me to the metro which would supposedly let me out in front of my next meeting. I will say the transit system is as good as it gets and more~ it’s clean and pleasant, and an additional thrill of the day~ this IMG_1810pretty little ticket that is reusable (I have a pet peeve that the Bay Area’s BART system doesn’t make recyclable tickets (why so many throw away paper tickets??)

Anyhoo, I exited the train in what turned out to be the mother of all super malls and it took me 20 minutes to figure out how to escape. All I can say is…it’s all fun and games until you get lost in a super mall. And that my friends, concludes the Sustainable Shaghai Virtual Tour. Click here for a full listing of all of posts written about Shanghai’s Sustainability scene.

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